Key Applications

• Customer Management – Maintain global customer view across all products, services, etc. in order to create a life-long relationship (can be optimized when tied in with Loan Management solution)
• Customer Marketing – Increase customer account penetration via targeted, segmented marketing that addresses customer needs
• Customer Product Retention – Analyze customer acquisition and retention data over time to identify trends related to specific campaigns, demographics or geographies in order to more easily retain existing customers and increase balances of current accounts
• Prospect Marketing – Identify best prospects and the appropriate messaging for those prospects while maximizing marketing resources

Ideal for these Job Roles

• President
• Chief Financial Officer
• Marketing Manager
• Branch Manager
• Personal Banker

Sample Reports

Click on the images below to see larger, full-size versions in a separate window.

Customer Management	Customer Marketing
Prospect Marketing

Resources

• DEMO – Customer Management
• WEBINAR – Learn How to Transform Your Jack Henry Banking™ SilverLake® System Data into Actionable Information
  
• BROCHURE – SwiftKnowledge for Banking
• BROCHURE – Integrations with Jack Henry Banking Complementary Solutions