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Via embedded SwiftKnowledge trend analysis technology, SwiftKnowledge’s ISV partners help customers identify and mitigate risk at all levels of the organization; align profitability metrics to maximize performance and success; respond more quickly to problems or opportunities; and identify and analyze change drivers, trends and inflection points. With trend analysis technology from SwiftKnowledge, companies monitor and review results across time in order to identify change catalysts or timeframes. They maintain a firmer grasp of their change indicators as well as the pace and rate of change, and are better able to use historical results to predict future outcomes.
The Power of Trend Analysis from SwiftKnowledge
- Analyze trends to identify inflection points
- Track spending, analyze progress and report on outcomes
- Align profitability metrics to maximize performance and success
- Design custom dashboards/mashboards and reports using easy drag-and-drop, filter and drill-through controls
- Select from multiple output formats – grids, charts, meters, maps and PDFs – to draw immediate attention to key business metrics
Sample Applications
- Finance – Using trend analysis for forecasting and budgeting, a chief financial officer trends financial data to identify pattern changes and the catalysts for those changes in order to adjust budget to match spend or to reduce expenses to fall within the budget.
- Marketing – A chief marketing officer (CMO) tracks marketing campaign results by using a threshold-based alert to monitor web site hit rates, in order to identify and potentially halt a non-performing campaign. The CMO also uses trend analysis to monitor response rates across customer demographics in order to fine-tune campaigns in real-time for maximum results.
- Operations – Sales operations reviews point-of-sale (POS) machine sales histories with regards to volume and cost of transactions in order to identify the hours of the day or days of week in which the machines record peak demand. As a result, operations identifies the best-performing machines and optimizes staffing during peak times and at peak locations,
- Sales – A retailer compares wholesalers to determine the best partners for specific products and the best locations in which to sell specific items. Retail sales management also gives its supply chain wholesale providers access to view their product sales, so they may analyze product performance for future product development efforts.
Sample Analysis
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Trend analysis for sales and marketing | 
Branch sales over time
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Key metrics by day of week and location
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Resources
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SwiftKnowledge for ISVs 
