An Information Management Espresso Shot webinar featuring BI industry expert Shawn Rogers of Enterprise Management Associates

Only you can know exactly what information you need to make better decisions. Relying on others to understand your needs can complicate matters. That's why self-service business intelligence (BI) might just be the answer for truly pervasive BI. There are many reasons: choosing just the data that's right for you; blending structured and unstructured info for a complete picture; using an interface that makes sense and doesn't send you on wild goose hunts.

There are down sides, too. Self-service BI can lead to analytical silos, which can muddy the waters of a decision-support program. And sometimes, unstructured data can escape the rigors of data quality and cleansing. Still, the promise of self-service beckons.

Watch this Information Management Espresso Shot to hear from industry expert Shawn Rogers, vice president of research -- business intelligence at Enterprise Management Associates, and learn best practices for getting your end users up and running on their own. Attendees will learn:

• How to train users to service their own needs
• Which types of unstructured data can help
• Why power users aren't the only ones who need insights
• When to marshal IT resources for effective design

WATCH NOW!